Experience That ConnectsStrategy With Execution.

A banking leader, building at the intersection of finance & technology.

Rubina Kazmi is the founder of Fin Elevate Technologies Inc., a Dubai-based business development leader with approximately two decades of retail banking experience. Her career spans senior roles across major financial institutions, with deep expertise in international and cross-border banking, affluent and wealth distribution, strategic partnerships, new-client acquisition and employee banking.

She currently serves as Head of Affluent Wealth Distribution & Business Development at Standard Chartered Bank in Dubai, where she formulates business strategy for new business development, trains Wealth RMs on Islamic wealth products, drives AUM across EMEA — including the UAE, Bahrain, Kenya, Nigeria and Jersey-UK — and oversees compliance and Shariah governance.

Previously, as Head of the Employee Banking Program at Emirates Islamic Bank, she built RM coverage and collaboration models, strengthened corporate banking collaboration, developed employee banking MI dashboards, and championed financial inclusion, financial literacy and FX preferential pricing campaigns.

Her earlier career at HSBC included leading International Corridors & New Client Acquisitions for EMEA, delivering 2.5× growth in International Business between 2017 and 2022, managing NRI, Expat and Egypt desks alongside International Banking Centers in India and Egypt, and leading UAE–India corridor initiatives with government and industry bodies. She also led Premier Services & Premier Direct (Virtual Relationship Management), managing 30,000 Premier customers through virtual channels.

Fin Elevate brings this institutional financial experience — revenue growth, customer acquisition, customer experience, CRM, partnerships and regional leadership — into technology-enabled business transformation for organizations across sectors.